Sometimes it's more than an itch! PDS was asked by our friends at Evoke Group to help bring their beautifully abstracted campaign concept to life, with talent moving through real world environments that begin to mirror their condition. PDS approached this effects heavy spot by utilizing a virtual production pipeline. Taking advantage of the real-time capabilities of Unreal Engine, the client and production teams were able to view FX shots “out of camera” onset allowing us to dial in the performance and blocking to make everything seamless. ⁠