NCAA Women's March Madness

ESPN

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NCAA Women's March Madness
ESPN

The Women's NCAA March Madness Tournament kicked off today. We're excited to watch and also to share this new promo we produced for our friends at ESPN and Winter Films. Pretty Damn Sweet was asked to design and animate virtual set extensions for the LED volume walls featured in the spot. Leaning into the aesthetic of studio lights, we created a visual toolkit aiming to blend everything together seamlessly both on camera and across the entire campaign.

PROCESS
BEHIND THE SCENES
CREDITS

Client:

ESPN

ESPN Creative Director:

Cheryl DiCarlo

ESPN Producer:

Jonathan Weber

ESPN Art Director:

Grayson Sedory

Production Company:

Winter Films

Executive Producer:

Barrett Esposito

Director:

Ben Orisich

DP:

John Taggert

Producer:

Brian Song

Design Studio:

Pretty Damn Sweet

Creative Director:

Stephen Gifford

Screens Producer:

Rick Sebeck

Animation Producer:

Kevin Nguyen

Design:

Christopher Lee
Alex Trimpe

Animation:

Arturo Wong

Scenic Design / Lighting:

Music Matters

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