NCAA Women's March Madness

ESPN

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NCAA Women's March Madness
ESPN

The Women's NCAA March Madness Tournament kicked off in style thanks to this colorful and exciting promo! When our friends at ESPN and Winter Films decided to use virtual set extensions on set, they turned to our team at PDS to help craft a beautiful graphics package that could not only work effectively on the LED volume walls featured in the spot but also work as elements across the broadcast campaign. The turnaround time was time but our team was up for the challenge! Leaning into the aesthetic of studio lighting, we created a visual toolkit of media that felt like vast environments of basketball inspired imagery and blended seamlessly with the practical lights featured on camera. Everything blended so well, no keying or compositing was needed to give the feeling of the beautiful and practical set.

PROCESS
BEHIND THE SCENES

On set photos from our shoot with Winter Films and ESPN.

CREDITS

Client:

ESPN

ESPN Creative Director:

Cheryl DiCarlo

ESPN Producer:

Jonathan Weber

ESPN Art Director:

Grayson Sedory

Production Company:

Winter Films

Executive Producer:

Barrett Esposito

Director:

Ben Orisich

DP:

John Taggert

Producer:

Brian Song

Design Studio:

Pretty Damn Sweet

Creative Director:

Stephen Gifford

Screens Producer:

Rick Sebeck

Animation Producer:

Kevin Nguyen

Design:

Christopher Lee
Alex Trimpe

Animation:

Arturo Wong

Scenic Design / Lighting:

Music Matters

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