Adobe Summit is a celebration of experience makers. Our opening film explores the beautiful balance of complexity and simplicity within a vibrant world of evolving creativity. The style approach was amixed-media blending 2D Illustration with 3D toon shaded renders to create a seamless Integration of a variety of elements. This allowed us to add surprising moments of depth and complexity, shifting perspective of the camera and lighting in unexpected ways.
This project was one for the books. Due to COVID-19, the event pivoted from a physical + online event to digital-only. It wasn't a simple task to take our nearly finished design and motion intended for large (and very wide) screens and shift to a 16x9 web format Just a couple of weeks out from the show, but the Incredible leadership at PIX Production and Adobe made this transition happen with ease.
We couldn't be more proud to be a part of this project or more excited to share this opening film with the world.