Adobe’s Digital Experience Summit is all about data. It’s a place where marketing leaders and creators come together to discover opportunities for growth and development. So what better way to visualize a creative journey and data analytics than blending the two into gorgeous glassy pixel cubes!

Based on the wonderful key art developed by Tania Kalina for Adobe Studios, PDS created an opening film centered around the idea of these beautiful pixels as an evolving ecosystem. They splash onto the screen, change shape and pattern when hit with light, and evolve in scale and dimension over the course of the film. Along the way, we see them spread out, gather, grow in numbers, combine to form solid ideas, and evolve into new ideas. The story finally leads to insight as we land prominently in the Adobe Summit endtag overlooking the wondrous Las Vegas strip, all imagined in the style of these shiny colorful pixels.

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Explorations of shape evolution using glass and light refraction that didn't make it into the final film.