Walking & Texting

Blue Man Theater Group

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Walking & Texting
Blue Man Theater Group

Theatrical global phenomenon, Blue Man Group, are known for their award-winning theatrical productions, iconic characters and multiple creative explorations for the last 30 years. Their performances are constantly evolving to connect with changes in today’s cultural landscape, and the same goes for the creative technology landscape as well. This music video, Walking and Texting, acts as a haunting reminder of the pitfalls of modern technology, not in any way against it, but more how we use it. The Blue Man Group are mysterious beings who seem to be fascinated by our world. Every nuance, even the smallest of actions of someone in the audience or a sound that might happen when exploring a piece of cereal, it sets them into a state of wonder and investigation. Walking and Texting, as a piece of music and a video, can be viewed with the same lens. We watch this animated character who is not necessarily human, and we wonder why they do what they do. Is this the norm? Is this something we want to imitate? And just like that, the lights go out. The video ends. The Blue Men return to stage and the show continues.

PROCESS
BEHIND THE SCENES
CREDITS

Client:

Blue Man Group

Design Studio:

Pretty Damn Sweet

Executive Creative Producer (BMG):

Tim Aumiller

Media Director (BMG):

Mark Comiskey

Creative Director:

Stephen Gifford

Technical Director:

Rick Sebeck

Art Direction:

Christopher Lee
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