MAX24 - Yoli Mayor “Pretending”

Adobe

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MAX24 - Yoli Mayor “Pretending”
Adobe

Pretty Damn Sweet had the amazing opportunity to create background visuals for a live performance by singer-songwriter Yoli Mayor at Adobe MAX in Miami Beach this year. Playing to a hall of 10,000 attendees, her beautifully delivered “Pretending” filled the space with hope and inspiration. Our team's designs aimed to support the performance using slow movement of tropical flowers blooming with digital patterns and textures. These visuals connected both to the music and the overall theme of the show, offering a stunning experience for an excited crowd at Adobe MAX 2024.

PROCESS
BEHIND THE SCENES
CREDITS

Client:

Adobe

Production Company:

PIX Productions

Motion Studio:

Pretty Damn Sweet

Adobe Head of Events:

Nicole Williams

Adobe Executive Creative Director:

Joe Buchwald

Creative Director Events, Adobe:

Michael Powell

Executive Creative Director:

James Kern

Creative Director:

Stephen Gifford

Director:

Rick Sebeck

Artists:

Christopher Lee
Rory McLean
Rick Sebeck
Hieu Vu

Music:

“Pretending" by Yoli Mayor

© PRETTY DAMN SWEET