Pretty Damn Sweet had the amazing opportunity to create background visuals for a live performance by singer-songwriter Yoli Mayor at Adobe MAX in Miami Beach this year. Playing to a hall of 10,000 attendees, her beautifully delivered “Pretending” filled the space with hope and inspiration. Our team's designs aimed to support the performance using slow movement of tropical flowers blooming with digital patterns and textures. These visuals connected both to the music and the overall theme of the show, offering a stunning experience for an excited crowd at Adobe MAX 2024.